Google has long maintained that its search engine results pages (SERPS) are designed to display the best matches for an individual’s search. The better your site, pages and content the more likely you are going to appear in their index. On this basis, it has been possible for anyone anywhere to appear in any search […]

Okay so we have only just had Panda #24 and Panda #25 is no doubt just around the corner, but what and where will it hit next? Google’s plan of late has been to go after sites which are sitting atop the SERPS for no particularly good reason and in the process they have managed […]