If you want to understand what people are searching for and how this relates to your business, you need to understand keywords. Keywords are words and phrases that describe the topics you write about whilst also identifying what people are searching for. It’s incredibly important to undertake keyword research to be able to bridge the […]

At Aqueous Digital, search never sleeps, and neither does Google.  Google is consistently reviewing its methods of ranking and how users employ SEO techniques. The result is to provide the best user experience by ensuring the correct information is displayed when searches are made. 2018 saw multiple algorithm changes that impacted SEO such as: Brackets […]

In 2016 Google implemented its mobile first index, a development that strived to make the web more mobile friendly and keep up to date with online user behavioural trends. This release has been a worry to many business owners who often struggle to understand the importance of SEO on their existing desktop sites. To help […]

One of the most vital aspects of promoting your business is to ensure you have a good SEO strategy. The problem is that Google is constantly evolving its algorithm to cut down on spam and ensure only the best quality content reaches the top of the SERPs. So to stay ahead of the many changes […]