If you want to understand what people are searching for and how this relates to your business, you need to understand keywords. Keywords are words and phrases that describe the topics you write about whilst also identifying what people are searching for. It’s incredibly important to undertake keyword research to be able to bridge the […]

Back in October 2011 under the guise of ‘making search more secure’ Google started to remove access to keyword data in Analytics and replace it instead with the dreaded (not provided). From a position where we could all see what search term had triggered a customer landing on our website, we were slowly facing an […]