Back in October 2011 under the guise of ‘making search more secure’ Google started to remove access to keyword data in Analytics and replace it instead with the dreaded (not provided). From a position where we could all see what search term had triggered a customer landing on our website, we were slowly facing an […]
Tag: Google Analytics
We run a website for a client which is very, very specific. It only does one thing and it’s an information site. . Now we know how much Google likes to control information on the internet and this is one of those sites that it probably thinks it could do a better job of providing […]
The introduction of the Hummingbird update at the start of September has changed the way search is configured and delivered on Google. . The search algorithm is a completely new system which is supposed to be more accurate and precise and deliver better results for end users. It is the first new major update since […]
Google has improved its free Google Analytics tool to help track click conversions more thoroughly. The new Multi-Channel Funnels feature will help businesses understand where conversions are generated. The old Analytics would only tell businesses where users had clicked prior to conversion. So, if they had followed a Facebook advert through to a Google ad […]