Back in October 2011 under the guise of ‘making search more secure’ Google started to remove access to keyword data in Analytics and replace it instead with the dreaded (not provided). From a position where we could all see what search term had triggered a customer landing on our website, we were slowly facing an […]

Google has improved its free Google Analytics tool to help track click conversions more thoroughly. The new Multi-Channel Funnels feature will help businesses understand where conversions are generated. The old Analytics would only tell businesses where users had clicked prior to conversion. So, if they had followed a Facebook advert through to a Google ad […]