If you want to understand what people are searching for and how this relates to your business, you need to understand keywords. Keywords are words and phrases that describe the topics you write about whilst also identifying what people are searching for. It’s incredibly important to undertake keyword research to be able to bridge the […]

Back in the early days of SEO the mantra was ‘content is king’ and clients were always advised that the best way to get your site ranking in the SERPS was to create good content. Then ‘links’ became the way to get to the top and the floodgates opened. We still recall talking to clients […]