Why do I have to pay in advance each month for SEO?
With SEO charges you are generally paying for two things; time and experience. With the experience comes the expertise needed to know exactly what to do to correctly optimise your website and help it rank higher on the Search Engines, and of course to implement this requires time. SEO companies try to surround their workings with an air of mystery to justify higher charges, but the reality is that most of the time we’re busy working on the code and structure of your site and creating and building the correct links back to your site. And once the work is done the results follow.
So the principle we adopt is that of many service industries which is you pay for the service at the point we start to deliver it, and that is when we commence work. To draw a parallel with another well known process, you never actually see the workings of the internal combustion engine but you know that if you put petrol in the tank your car will go. So with our services, if you pay for SEO you may never see the ‘magic’ going on behind the scenes on your website but you will see it ranking on the Search Engines for the words and phrases that deliver the business you need.
How soon can I expect to see results from my SEO?
This is always a tricky question to answer, as it depends on so many variables such as the size of your website, its age, how often it’s updated etc, and of course we’re always at the mercy of the Search Engines who could change their algorithm without notice. In general though we can usually see measurable results by the end of the third month, as that has given the Search Engines time to identify that your site has changed and incorporate those changes into their results. Of course if we add in a tracked telephony package for you then measurable results can often be quicker as phone calls will start coming in the day after we change your site.
What is the difference between ‘White Hat’ and ‘Black Hat’ SEO and why is this important?
The difference between ‘White Hat’ and ‘Black Hat’ SEO is the difference between good and bad, Black Hat SEO techniques are those designed to deceive the Search Engines into moving your website up their rankings. This might get you some short term gains but eventually you will get found out and your site will be penalised. There are many examples of well known names who have fallen foul of this such as BMW and JC Pennys, where they were badly advised by their Agencies and ultimately got caught and punished. White Hat SEO techniques involve doing things right, ethically and professionally. The results usually aren’t as quick as Black Hat, but they last a lot longer. And it means you can sleep soundly at night knowing that your business won’t be penalised.
As you might expect, we only use White Hat techniques.
And just so you know, the terms Black and White hat refer to the old Westerns, when the good guys wore white hats and the bad guys wore black hats.