In July 2018, Google began updating the PPC dashboard on Google AdWords whilst transitioning to new Google Ads format. The overarching view was that the core functionality was not changing and instead the transition was more of a rebranding. Google’s approach behind renaming AdWords was sparked by encouraging businesses to exceed words and seek out […]

In 2016 Google implemented its mobile first index, a development that strived to make the web more mobile friendly and keep up to date with online user behavioural trends. This release has been a worry to many business owners who often struggle to understand the importance of SEO on their existing desktop sites. To help […]

Instagram’s visual nature and huge base of highly engaged users makes it the social media platform that your business won’t want to miss out on. Facebook-owned, photo-sharing app Instagram is the third most popular social media platform after Facebook and YouTube.  According to Social Media Today, Instagram has over 600 million monthly active users and […]

Getting more clicks through to your website, gaining followers on social media and moving up Google’s ranks are all valuable and measurable digital marketing objectives, but the true value of digital marketing isn’t quite as easy to measure. Theses are the kinds of goals that businesses come to us seeking help with, and whilst each […]

Buildings links was once the staple of ranking in search engines but for the past few years, Google has been advising marketers to stop focusing on this area. However, that’s not to say that having external links to your site aren’t important in how Googles algorithms work when ranking. To understand the importance of links […]

With Bing usage reportedly gaining traction, we take a look at how popular Microsoft’s search engine really is, how they’re winning more users and what they’ve got in store for the future. Although Microsoft’s Bing only holds 9% of the worldwide search market share, it appears to be quickly gaining traction in the US and […]