Raising Awareness of Black Hat SEO through Humor
The subject most commonly discussed in the strips’ comments was the exact definition of black hat SEO, largely because the Dilbert comic never gave a definition (in fact referencing “fake links,” which means who knows what, as their specific tactic). Sadly, despite a lot of talk on the general topic, the page discussion hasn’t given a very concrete list of “worst practices.”
While one commenter brings up hidden text and cloaking (two major black hat tactics), other approaches such as scraping, fake news content, hidden links, presenting another site’s branding as if it were your own, and spamming map results were never brought up. Hopefully, however, the comic will prompt those not in-the-know to figure out what exactly “black hat” means – and stop doing it, even if the pointy-haired boss tells them to.