One of the most vital aspects of promoting your business is to ensure you have a good SEO strategy.
The problem is that Google is constantly evolving its algorithm to cut down on spam and ensure only the best quality content reaches the top of the SERPs. So to stay ahead of the many changes in SEO, you need relevant, up-to-date information.
If you want to learn the fundamentals of today’s SEO or improve your existing strategy, you should invest in at least one of these top 5 SEO books for 2018. And if you are stuck for thoughtful presents for someone in your life there’s bound to be something here if they are into SEO.
The Art of SEO: Mastering Search Engine Optimisation 3rd Edition
By Eric Enge, Stephan Spencer and Jessie Stricchiola
This bestselling book by three of the world’s top SEO experts is ideal for beginners and advanced SEO practitioners alike.
It contains everything you need to know about new techniques and tools to plan and execute a successful SEO strategy in 2017.
Novices receive a comprehensive SEO education, while experienced practitioners are updated with up-to-the-moment methods and tools to improve their ongoing strategies and add to their SEO knowledge.
Search Engine Optimization 2017: Learn SEO with Smart Internet Strategies
By Adam Clark
This updated version reveals the secrets of gaining more traffic in 2017. It focuses on effective link building without incurring Google penalties in a simple step-by-step process.
The book covers all the latest changes to Google’s algorithm, and how you can use them to your advantage.
Key features include:
- Essential secrets to stay ahead, including potential changes coming up in 2017
- How beginners can quickly learn the fundamentals of SEO to get more customers
- 25+ little known, effective SEO marketing tools
- Bonus chapter on how to set up an instant pay-per-click campaign
SEO Fitness Workbook, 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google
By Jason McDonald PhD
SEO guru, Jason McDonald, reveals the seven steps you need to be SEO fit. Clear and concise, it’s perfect for SEO newbies, explaining the basics of SEO in easy-to-understand terms.
Key features include:
- Practical worksheets you can apply to your website
- Chapter links to supporting videos for better understanding
SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization
By Matthew Capala
Don’t be fooled by the title. This bestseller is not condescending or, indeed, just for beginners. It offers a refreshing approach to learning SEO in a simple and practical way, making it the must-read book for businesses that want instant results without getting bogged down in the complexities of SEO.
Packed full of practical tips, case studies and walk-throughs, the book focuses on producing strong content and social media presence as opposed to keyword stuffing and coding.
Search Engine Optimization All-in-One For Dummies
By Bruce Clay
Described as the ‘most comprehensive coverage of SEO’, this straight-to-the-point guide cuts through the tech talk to get you set up and ready to use an effective SEO strategy in the quickest way possible. The new version contains updated material for 2017, information on web design, and how to use SEO to stay ahead of competitors.
Whatever stage you are in your SEO career you are bound to be able to glean something from the five we have featured in this list. Buy them for Christmas and enjoy into the New Year!