Google launches Pinterest inspired shopping ads on Google Images

Last week, Google announced they were introducing a new feature to Google Images that will present advertisers with more opportunities to engage with users. The new feature allows advertisers to use sponsored images, that the user will be able to interact with, to receive details of the buyable products within the image. If you’re familiar […]

How do you find the right keywords to target?

If you want to understand what people are searching for and how this relates to your business, you need to understand keywords. Keywords are words and phrases that describe the topics you write about whilst also identifying what people are searching for. It’s incredibly important to undertake keyword research to be able to bridge the […]

How important are Featured Snippets in SEO?

Even if you know nothing about SEO, it’s highly likely you’ll have come across featured snippets before whilst searching on Google. Featured snippets are excerpts from websites selected by Google that best answer a search query. For example, as seen by the screenshot below, I entered a simple search query asking “can I travel to […]

5 SEO predictions we expect to see in 2019

At Aqueous Digital, search never sleeps, and neither does Google.  Google is consistently reviewing its methods of ranking and how users employ SEO techniques. The result is to provide the best user experience by ensuring the correct information is displayed when searches are made. 2018 saw multiple algorithm changes that impacted SEO such as: Brackets […]

Why good quality content is important for SEO

Firstly, happy new year! After returning back to business now the festive fun is over, many organisations will be assessing their current strategies and what they can improve to make more of an impact in the new year. One important strategy that has known to be effective for enhancing your SEO is high-quality content. Therefore, […]

Merry Christmas from Aqueous Digital

Over the Christmas and New Year period, Aqueous Digital will be operating on skeleton staff.  This means, general support will be available but to a very limited degree.  Please find below our operating hours:- When closed, email only to:agency@aqueous-digital.co.uk Monday 24th December – ClosedTuesday 25th December – ClosedWednesday 26th December – ClosedThursday 27th December – […]

Can social media marketing hurt your website?

According to the 2018 Global Digital Report, more than 3 billion people around the world now use social media, which is a 13% increase year-on-year. The popularity of social media has expanded beyond personal use, with businesses using the platforms as a cost-effective solution to their advertising requirements. There are a lot of articles which […]

Will we need websites by 2030?

The first website launched way back in August 1991 and since then, websites have been a huge contribution to conversions for businesses. But with consistent advancements in how we use the internet, will we really need websites by 2030? Take social media for example, many platforms allow you to create pages for your business to […]

4 Tips for Using the New Google Ads PPC Dashboard

In July 2018, Google began updating the PPC dashboard on Google AdWords whilst transitioning to new Google Ads format. The overarching view was that the core functionality was not changing and instead the transition was more of a rebranding. Google’s approach behind renaming AdWords was sparked by encouraging businesses to exceed words and seek out […]

Google is attacking Link Building again and PBN’s are in the firing line

It’s been a while. The last Google Penguin update was officially in October 2016 and since Google folded the Penguin updates into their main algorithm in 2017 we’ve heard virtually nothing about it. Google’s view is very much that this is now ‘business as usual’ and we shouldn’t make a fuss about it. Wrong. The […]

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