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Why good quality content is important for SEO

Firstly, happy new year! After returning back to business now the festive fun is over, many organisations will be assessing their current strategies and what they can improve to make more of an impact in the new year. One important strategy that has known to be effective for enhancing your SEO is high-quality content. Therefore, […]

Merry Christmas from Aqueous Digital

Over the Christmas and New Year period, Aqueous Digital will be operating on skeleton staff.  This means, general support will be available but to a very limited degree.  Please find below our operating hours:- When closed, email only to:agency@aqueous-digital.co.uk Monday 24th December – ClosedTuesday 25th December – ClosedWednesday 26th December – ClosedThursday 27th December – […]

Can social media marketing hurt your website?

According to the 2018 Global Digital Report, more than 3 billion people around the world now use social media, which is a 13% increase year-on-year. The popularity of social media has expanded beyond personal use, with businesses using the platforms as a cost-effective solution to their advertising requirements. There are a lot of articles which […]

Will we need websites by 2030?

The first website launched way back in August 1991 and since then, websites have been a huge contribution to conversions for businesses. But with consistent advancements in how we use the internet, will we really need websites by 2030? Take social media for example, many platforms allow you to create pages for your business to […]

4 Tips for Using the New Google Ads PPC Dashboard

In July 2018, Google began updating the PPC dashboard on Google AdWords whilst transitioning to new Google Ads format. The overarching view was that the core functionality was not changing and instead the transition was more of a rebranding. Google’s approach behind renaming AdWords was sparked by encouraging businesses to exceed words and seek out […]

Google is attacking Link Building again and PBN’s are in the firing line

It’s been a while. The last Google Penguin update was officially in October 2016 and since Google folded the Penguin updates into their main algorithm in 2017 we’ve heard virtually nothing about it. Google’s view is very much that this is now ‘business as usual’ and we shouldn’t make a fuss about it. Wrong. The […]

A simple guide to the Google Mobile Index

In 2016 Google implemented its mobile first index, a development that strived to make the web more mobile friendly and keep up to date with online user behavioural trends. This release has been a worry to many business owners who often struggle to understand the importance of SEO on their existing desktop sites. To help […]

Do you know how your kids use social media?

I thought it would be an interesting exercise to write a piece about how kids use social media as it’s very much in the news at the moment. Barely a day goes by without some headline berating Facebook, Twitter or another online platform for not doing enough to protect kids. The following, therefore, was written […]

Instagram for Business: Why It Should be Part of your Social Strategy

Instagram’s visual nature and huge base of highly engaged users makes it the social media platform that your business won’t want to miss out on. Facebook-owned, photo-sharing app Instagram is the third most popular social media platform after Facebook and YouTube.  According to Social Media Today, Instagram has over 600 million monthly active users and […]

The True Value of Investing in a Digital Marketing Company

Getting more clicks through to your website, gaining followers on social media and moving up Google’s ranks are all valuable and measurable digital marketing objectives, but the true value of digital marketing isn’t quite as easy to measure. Theses are the kinds of goals that businesses come to us seeking help with, and whilst each […]

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