According to the 2018 Global Digital Report, more than 3 billion people around the world now use social media, which is a 13% increase year-on-year. The popularity of social media has expanded beyond personal use, with businesses using the platforms as a cost-effective solution to their advertising requirements. There are a lot of articles which […]

The first website launched way back in August 1991 and since then, websites have been a huge contribution to conversions for businesses. But with consistent advancements in how we use the internet, will we really need websites by 2030? Take social media for example, many platforms allow you to create pages for your business to […]

In July 2018, Google began updating the PPC dashboard on Google AdWords whilst transitioning to new Google Ads format. The overarching view was that the core functionality was not changing and instead the transition was more of a rebranding. Google’s approach behind renaming AdWords was sparked by encouraging businesses to exceed words and seek out […]

In 2016 Google implemented its mobile first index, a development that strived to make the web more mobile friendly and keep up to date with online user behavioural trends. This release has been a worry to many business owners who often struggle to understand the importance of SEO on their existing desktop sites. To help […]

I thought it would be an interesting exercise to write a piece about how kids use social media as it’s very much in the news at the moment. Barely a day goes by without some headline berating Facebook, Twitter or another online platform for not doing enough to protect kids. The following, therefore, was written […]

Instagram’s visual nature and huge base of highly engaged users makes it the social media platform that your business won’t want to miss out on. Facebook-owned, photo-sharing app Instagram is the third most popular social media platform after Facebook and YouTube.  According to Social Media Today, Instagram has over 600 million monthly active users and […]

Getting more clicks through to your website, gaining followers on social media and moving up Google’s ranks are all valuable and measurable digital marketing objectives, but the true value of digital marketing isn’t quite as easy to measure. Theses are the kinds of goals that businesses come to us seeking help with, and whilst each […]

Buildings links was once the staple of ranking in search engines but for the past few years, Google has been advising marketers to stop focusing on this area. However, that’s not to say that having external links to your site aren’t important in how Googles algorithms work when ranking. To understand the importance of links […]