One of the most vital aspects of promoting your business is to ensure you have a good SEO strategy. The problem is that Google is constantly evolving its algorithm to cut down on spam and ensure only the best quality content reaches the top of the SERPs. So to stay ahead of the many changes […]

I was struck recently by a very interesting ‘Whiteboard Friday’ by the admirable Rand Fishkin over at Moz.com entitled “How to Get Content into the Hands of Influencers Who Can Help Amplify It – Whiteboard Friday” . Now I’m a big fan of Rand and the folks over at Moz who are determined to do […]