From what we understand all Google PPC campaigns will be switched to ‘Enhanced campaigns’ as of mid-2013 and it’s basically a way of completely customizing your ads based on the customer to provide more relevant ads to them. It sounds like a lot of the features that are already in...
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Tag Archives: PPC
New PPC Google Analytics
Google has improved its free Google Analytics tool to help track click conversions more thoroughly. The new Multi-Channel Funnels feature will help businesses understand where conversions are generated. The old Analytics would only tell businesses where users had clicked prior to conversion. So, if they had followed a Facebook advert...
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