What is Digital Marketing and why do you need it?
Quite simply, Digital Marketing is all about how you market your business across a range of digital channels. This can include computers, tablets, smartphones, game consoles; even good old fashioned TV! So if you are using one or more of these channels to engage with your customers then you need to understand digital marketing; or know someone who does.
At Aqueous we have over 30 years’ experience in Advertising and Marketing strategies and as Digital Marketing is quite simply a subset of a good Marketing strategy that is generally where we start.
This approach is quite different to many other providers as all they will want to do is to build you a shiny new website that looks good, or offer SEO services to get that site higher in the search results. These aren’t bad things to do but you should only do them once you have decided what you want to do and why. In short you need a plan of what message you want to give to your existing or potential customers and an understanding of how to get that message to them.
This sounds quite simple but is more often than not done badly, incorrectly or in most cases not at all.
The problem with just building a shiny new website is that the chances of anyone finding it are slim. Even if they do get there have you made sure that you have given them a clear proposition of why to choose you? Take this page for example; if you are reading this then you have probably found us in the search results, but what next? Why choose us to help you with your Digital Marketing?
Well, apart from being really nice people to deal with you should consider the following;
- We have a deep and intuitive understanding of marketing which means we know how to promote your business, professionally and ethically.
- We’ve been creating and designing advertising for over 25 years and understand how to get potential clients to buy from you.
- We are up to date with the latest digital channels and trends and can help you make sense of what you need to do, when and how.
- We are conveniently situated in Runcorn in North West England but operate throughout the UK and Europe.
- It costs nothing to talk to us.
What else do we do?
Well as you might expect from a full service agency, the answer if just about anything you need. From hosting your website and providing basic maintenance through to design and build of a new website, our team have years of experience in this field.
We are also pretty good at SEO and SEM and have in house PPC experts who can help you manage your account and get the best returns for your investment. If you need to be on the Google Shopping Channel we can set up and run that for you and should you need to monitor and measure every phone call as well as clicks we use market leading providers to integrate this for you.
We can also provide forensic website investigations, establishing what is wrong with your site and why it doesn’t rank the way you want it to, help you with copywriting and article marketing, video production or even run your social media channels for you.
And we can also help you to write a Strategic Marketing plan for your business that will provide a clear Marketing vision and focus your organisation on the marketing activities that will make a difference.
We currently work with firms turning over from £100,000 a year to £100million and would be very happy to work with you.
To find out more about how we can help you with your Digital Marketing then why not give us a ring on 0800 285 1424? We’re happy to help and waiting for your call.