Buildings links was once the staple of ranking in search engines but for the past few years, Google has been advising marketers to stop focusing on this area. However, that’s not to say that having external links to your site aren’t important in how Googles algorithms work when ranking. To understand the importance of links […]

DMOZ used to be the holy grail in SEO. Getting a link from DMOZ meant your website would rank higher and it was a mark of a job well done if you could get indexed. But now, it’s gone The Open Directory Project used human editors to organise websites and harks back to a time […]

Sherlock Holmes once said that ‘once you have eliminated the impossible, whatever remains, no matter how improbable, must be the truth’ and that neatly sums up where we find ourselves today. . Since the introduction of Hummingbird webmasters across the world have been reporting sharp drops in keyword positions and in some cases a complete […]

We’ve been working with a client trying to clean up their backlink profile for quite some time now and have been successful so far in reducing their toxic links. Having worked consistently on this for a number of weeks now we were somewhat surprised to look in Webmaster Tools and find a load of new […]

One of the most popular questions recently has been ‘have I got any bad backlinks?’ and the answer inevitably, no matter which client has asked the question, has been yes. You see it doesn’t matter how careful you are there will always be some links back to your site which you would rather not have […]