If you watch TV late at night, particularly the lesser known digital channels you can’t fail to have noticed the proliferation of gambling advertisements recently. They seem to have exploded onto our screens from barely a trickle a year ago to being the mainstay of the advertising revenue for most...
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Category Archives: Advertising
Manchester United unveil new Chinese sponsors
This week Manchester United has unveiled some new club sponsors in China, as it looks to leverage the value of its brand globally. The first sponsor is China Construction Bank which has said that it will provide a branded credit card for the club which will be available to fans...
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David Cameron inadvertently proves offline advertising actually works
Whilst the news wires are abuzz today with talk of his big European speech we’re more interested in David’s positive affirmation of offline advertising. In an increasingly digital world it is nice to see that our Prime Minister is busy inadvertently proving that there are other forms of advertising that...
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I predict 13 changes…
Back in 1983 David Ogilvy wrote a seminal text called simply ‘Ogilvy on Advertising’ in which he detailed the experience he had gleaned in over 30 years in Advertising and summarised into one text the basic principles of great advertising that works. . The book is a classic and one...
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